At some point or one other, you’ve seemingly looked at your footage and thought:
“Man, it could be nice to have footage of XYZ”
“B-roll like that may be cool, but it surely’s too tough for us to shoot”
“I discovered this awesome clip on iStock, ought to I spend the cash on it?”
Well, just such as you, I’ve had those self same thoughts.
As a videographer, b-roll is a vital a part of any video project. You should continually be looking out for excellent footage and even work them into your scripts if necessary.
Thing is, even with careful planning, you might miss great moments. As much as you try to get everything going on, you will miss things and you will come up with great ideas too late.
So, what do you do?
Well, there are options. One: go out and shoot the footage you missed the first time. But, this may cause projects to be pushed back because it takes further time.
Alternatively, you need to use what we call “royalty free stock footage Footage.” This is footage that has been professionally shot and is available for purchase by numerous totally different online sites.
In this article, we’re going to focus on the pros and cons of stock footage. I’ll clarify how it may help your videos and the benefits of using it; I can even cover the disadvantages of stock footage and the way it can harm your videos.
The Advantages of Skilled Stock Footage
Stock footage is a superb option to have. It might probably really help tell your story higher and let you fill within the gaps of your video projects. On the whole, they are always high quality, and when time is of the essence, it just would possibly save the day.
You Can Higher Inform the Story
For example, let’s say you might be shooting an interview with considered one of your subject matter experts. In the interview, they point out something about teamwork or collaboration within the work environment.
If it’s a significant level to the message, you’ll need to highlight that. However, you both forgot to shoot this clip, otherwise you couldn’t get the fitting individuals in place. Nevertheless, it’s an important part of your story. Enter stock footage.
This scenario is definitely rectified because you possibly can search on sites like Adobe Stock, Videohive, or Shutterstock amongst others for clips of individuals collaborating in an office. These sites will let you buy and license stock footage, which you should utilize in any of your movies moving forward so long as your license is up to date.
Footage is High High quality and Professional
When it comes to deciding on stock movies, you can simply search clips that match the resolution of your project. Most stock footage sites advertise two types of decision: 1920×1080 or 4K.
With 4K footage on the rise, this is a pleasant option to have. Not only are you going to get a chunk of footage that matches your project, however it will be perfectly composed, well lit, and stable. This is a degree of professionalism that may make your videos stand out and depart folks saying wow.
This may also let you be more creative. In case you are a newer videographer and lack the skills to get your shot, this could be the answer.
Nevertheless, as you’ll read below, as a videographer that is attempting to change into higher, you should try to get the b-roll you need first. Not only will you get higher over time, you will also start to think and see pictures earlier than you need them.
It’s A Time Saver
There isn’t any argument that purchasing footage is a huge time saver. It’s easily accessible, and if you recognize the settings you need, it’s straightforward to find.
There will likely be instances that you may’t get out there and shoot the clips you need. Chances are you’ll be too caught up in an edit, or have another project developing and it’s just not going to happen.
With stock footage, you’ll have an option to get a shot that you simply want and be versatile with your time.
The Drawbacks of utilizing Stock Footage
As with anything, there are professionals and cons too. Stock footage isn’t any different. It might’t be used in every scenario and generally it is just not possible to use it.
It Can Be Costly
Most occasions, with high-high quality footage comes a high worth tag. The footage (that’s worth buying) will not be low-cost and may add up very quickly, particularly if you are using 4K footage.
For this reason alone, we tend to make use of stock footage very rarely. In lots of cases, groups with a limited finances will have to use stock footage sparingly.
With this being said, you’re paying for a few of the best quality, most professional looking footage out there. These clips were shot with multiple member crews and hundreds of dollars in equipment.
Remember: it’s at all times about telling a greater story and bettering the viewer’s experience. If this is a approach so that you can do this, consider if the worth ought to be an issue.
It Can Look Impersonal
With the quantity of video content coming out nowadays, you might want to be showing your clients and prospects the ins-and-outs of your business.
This can develop into very hard to do if you’re utilizing stock footage for b-roll. It could look impersonal and have a rigid feeling of being staged.
When it comes right down to deciding on footage, you need to choose something that you possibly can recreate in your corporation environment.
As a side note: keep in mind that you need to create a wholesome video culture. When you use your employees in b-roll, they have a way of satisfaction and excitement, which in turn makes them more willing to assist with future projects.