It’s no coincidence that Premier League teams make investments a lot money and time in Asian territories during the preseason. Asia affords an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides.
However why has Asia develop into such a scorching bed for Premier League fervour?
Why are we now not stunned to see banks and 메이저리그중계 banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing “Ossie’s Dream” just as they would on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of “You’ll Never Stroll Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are key reasons why the English game has found such favour amongst Asian markets. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product.
It’s a relationship that Japan At the moment has described as “decades within the making” and the site suggests that British football is so popular primarily because it was the first European soccer to be broadforged frequently in Asia.
Before Europe’s other leagues had even begun to think about increasing their publicity to markets beyond the local, ITV and BBC were already promoting the English game and broadcasting British football in Asia.
Thus, the Premier League was the primary major European division to actually be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, the nature of English prime-flight contests have appealed to the informal sports fan. While some of Europe’s different leagues may come across as staid, medical or dispassionate, the British game has built its repute upon the livid, dramatic and thrilling contests that furnish its league.
It’s a product virtually perfectly designed for consummation, appreciation and the following retention of curiosity and support.
The Scale of the Affection
Initially, it is very important make clear the fairly obvious proven fact that it isn’t just in Asia that the Premier League is an enormous vehicle. In line with Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world observe the Premier League making it, substantially, probably the most visible domestic competition among the many global public.
With regard to Asia, it is perhaps finest to let the numbers clarify the EPL’s reputation and to convey just how sizeable the continent’s market is.
For the 2010-11 Premier League season, the UK had an in-home viewers of 629 million—this compares with a combined 361 million in North and South America mixed, 761 million in the rest of Europe, and 879 million in Africa and the Middle East.
Impressive numbers, however that’s completely dwarfed by the audience tuned in from Asia; providing an in-dwelling audience of 1,300 million meant that the continent provided 32.5 % of the Premier League’s public for the 10-11 season, in response to Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the previous 18 months, demonstrating the enormous function that Asia performs within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the sort of interest that the house market can’t even begin to match with.
The desire to witness the spectacle of Premier League was as soon as once more evident during the recent Barclays Asia Trophy. Although the latest British and Irish Lions’ rugby tour didn’t generate capability crowds, the lethargic batch of soccer friendlies noticed the Hong Kong Stadium packed to the rafters.